PARIS, FRANCE − April 13-15, 2010 − Cosmetic formulators attending the in-cosmetics 2010 show will be introduced to seven new bold effect pearlescent pigments from Sun Chemical Performance Pigments’ INTENZA™ product portfolio.

Applicable primarily, but not exclusively, for eye area makeup, the extension to the INTENZA product line will offer exceptional visible and UV light stability and color travel, as well as stir-in formulation flexibility and enhanced bleed resistance. The new INTENZA pigments come in seven innovative color shades, including: Firefly, Mango Tango, Nitro Pink, Think Pink, Azure Allure, Passionate Kiss, and Eye Candy.

“Cosmetic consumers continue to want glossy bold colors and dazzling effects in their makeup,” said Edwin B. Faulkner, Global Director of Cosmetics, Sun Chemical Performance Pigments. “These seven new colors from our INTENZA line of pearlescent pigments are exactly what cosmetic formulators need —vivid colors with a rich pearlescent shade that compliments all skin tones and seasonal styles.”

The product extension joins the original six color shades from the INTENZA product portfolio that are applicable primarily for nail polish, lipstick and blush, including: Razzled Rose, Haute Pink, Electric Coral, Magentitude, Plush Plum, and Amethyst Force.

The full INTENZA product range will be showcased to cosmetics formulators and designers at Sun Chemical’s Stand #D80 at in-cosmetics in Paris on April 13-15.